What is SEO? 8 courses to learn about search optimization

If you are in a digital marketing career or want to start it, one of the ways to specialize is taking SEO courses (Search Engine Optimization), to learn more about the techniques involved in optimizing websites and content, as well as delving into WordPress, the importance of keywords, paid ads, Google Analytics and Google Adwords.

Website optimization brings together a set of specific techniques and best practices to achieve a good organic ranking — without paying Google anything — by generating traffic and online authority for your brand. To improve on this and other techniques present in SEO, we have separated some Udemy courses that will help you, whether you are a beginner or an expert. Check out:

Complete SEO Course – From Basic to Advanced

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Complete SEO Course – From Basic to Advanced

Learn SEO in an interactive way, with real examples and a dedicated teacher to answer any questions.

in Udemy R$ 22,90

This course provides information on optimizing websites, photos and videos and is suitable for marketers who already have a Google account. The modules consist of five hours of video lessons, in addition to complementary materials, such as articles.

The topics covered are: keyword choice, creating a complete SEO plan, competition verification, metrics analysis, SEO for WordPress and much more. Access is lifetime and still has certification.

Learn SEO from Scratch: Optimize Your Website Ranking

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Course Learn SEO from Scratch: Optimize Your Website Ranking

Who is this course for: Aspiring entrepreneurs, anyone who wants to make money from Digital Marketing and everyone who wants to put their website on the first page of Google search.

in Udemy R$ 22,90

This option is suitable for beginners who want to earn money with digital marketing positioning their website in the first Google searches. The classes cover topics such as: learning to create content that generates access and, consequently, money, and text optimization tips and SEO techniques. The course can be accessed on a mobile device or TV and access is lifetime.

SEO for Beginners: Strategies to Attract Your Audience

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SEO Course for Beginners: Strategies to Attract Your Audience

This course is for professionals who already have a solid knowledge of SEO. I will not explain terms or concepts. The focus is on the practice of SEO.

in Udemy R$ 27,90

With an approach of beginning SEO practices, this course is suitable for beginners. In it, you’ll learn how to work with keywords, how to create content that ranks highly on Google, and how to build relevant backlinks. With an hour and a half of class, the student will learn about authority creation, SEO plugins and producing content relevant to the audience.

SEO in practice – How to optimize and create an SEO project?

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SEO in practice – How to optimize and create an SEO project?

Learn how to create and put into practice an SEO project. In this course we will not learn to program, the focus is on SEO actions.

in Udemy R$ 27,90

For this course, it is important that the student already has a basic knowledge of the subject or has taken another course in this area. In it, deeper themes will be addressed, such as practical application, without explanations of concepts. In five hours of class, the professor will cover on-page factor and practice optimizations, KPI definition, site architecture analysis and off-page strategies.

Beginner to Advanced SEO ON-PAGE Course (2021)

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Beginner to Advanced SEO ON-Page Course (2021)

In this on-page SEO course, I’m going to teach you EVERYTHING you need to know and understand to get your site on top of Google searches.

in Udemy R$ 27,90

An option for those looking for a knowledge trail from basic to advanced level, the On-Page SEO course provides updated information about the best on-page techniques to organically rank your website, such as title and keyword optimization, experience of user, meta description, responsiveness, among others. There are more than six hours of course with lifetime access and a certificate of completion.

Introduction to SEO for WordPress

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Getting Started with SEO for WordPress Course

Who is this course for? Content creators who would like to maximize visits to their website / WordPress developers who would like to get started in the world of SEO – Search Engine Optimization / Information technology students.

in Udemy R$ 22,90

For those who want to learn SEO, it is essential to understand your WordPress applications. In this four and a half hour course, content creators will learn how search engines work, what the main ranking parameters are, and how to configure the best WordPress plugins to improve site indexing.

Link Building – Curso de SEO – Backlinks – SEO WordPress

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Link Building Course – SEO Course – Backlinks – SEO WordPress

SEO – LINK BUILDING TECHNIQUES – FULL SEO COURSE: Search Engine Optimization – Link Building – Search Engine Optimization – Learn Unique Techniques!

in Udemy R$ 27,90

The focus of this course is for those who already have the basic knowledge in SEO, and want to specialize in link building and learn how to use links to help with ranking. Prerequisites are basic knowledge and a Google account. The two hours of class cover subjects such as search console, sitemap, backlinks, robots.txt and other WordPress applications.

Complete Google Ads (AdWords) Course from Basic to Advanced

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Complete course on Google Ads (AdWords) from Basic to Advanced

Learn in theory and practice how to use the Google Ads (AdWords) advertising tool to reach new customers or work as a traffic manager (digital media).

in Udemy R$ 27,90

SEO covers organic ranking techniques while Google Ads refers to paid links ranking. So, for professionals who want to complement their learning, this course teaches you how to advertise on Google, from the most basic to the advanced level.

The seven and a half hour course teaches you how to use extensions, create remarketing lists, create campaigns on the display and search network, and choose your keywords and optimize them.

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